Platforms like Instagram, Facebook, and TikTok are heavily visual-centric. This platforms make visuals a key driver of engagement and brand visibility. Businesses make use of visual content like images, videos, infographics, and memes to capture audiences' interest, convey messages effectively, and stand out in crowded feeds.
In social media marketing, images may be used to convey stories, promote products or services, arouse feelings in viewers, and increase user interaction, among other things (Li & Xie, 2019). As people browse through their feeds, captivating images draw their attention and encourage them to pause and interact with the material.
Additionally, visual material is more likely to be shared and has the potential to become viral, which broadens the demographic for whom a brand is known. All things considered, in today's digital environment, including strong visual communication into social media marketing plans is critical to increasing user engagement, creating a distinctive brand, and accomplishing marketing goals.
References
DB. (2023). Difference Between Social Media and Digital Marketing | Difference Between. http://www.differencebetween.net/technology/internet/difference-between-social-media-and-digital-marketing/
Li, Y., & Xie, Y. (2019). Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement. Journal of Marketing Research, 57(1), 1–19. https://doi.org/10.1177/0022243719881113
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